Customer Economics

A survey by c-level executives reveals their renewed focus on customers. Some of the findings include:

• Acquiring new customers 4.22
• Retaining customers 3.90
• Increase lifetime value 3.7

Note: The above statistics are based of an order of importance 1-5, with 5 being most important:

Remember, your best customer of yesterday may not be your best one tomorrow. To focus your limited resources in any economy, understand the economic impact your customers provide to your bottom line. This will reveal the more profitable ones from the liabilities. Then understand the gap of what you have to offer and what they want to buy. You may be surprised to learn the marketplace shift has been quite dramatic over the past six months. To learn more, read the executive guide, How to build a customer-driven enterprise.

This entry was posted on Monday, May 18th, 2009 at 11:16 am and is filed under C-Level Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.