TransPromo is now the rage for any company that can build better interactions with customers (the ones that pay). What is TransPromo? Basically its when branding meets billing. It is when you get a bill and you see personalized messages to help you be better engaged with brand. I know. It’s not like my wife skips the mailbox anxiously waiting to pay her Telco bill just waiting to get yet another marketing message. But it works to the tune of 3X over traditional DM spam. But here is one challenge that faces marketers trying to get started. The enviable position of communicating directly with customers sits squarely in a place most people fear the most. IT departments. Why? They own the customer information when sending out huge batches of billing inserts or onserts (the online version of bill stuffers). Companies are starting to understand that utilizing this opportunity to inform, engage, cross-sell, etc. can be leveraged every month! (depending on your bill schedule). So what’s the big deal? It is because IT naturally is the protector, not the utilizer of important data. Once C-level executives understand that interacting with customers through TransPromo can actually reduce the billing cost (worse case), and actually generate revenue with existing customers (best case), the IT people will comply.
Check out this important and rapidly growing sales and marketing opportunity at the latest TransPromo Summit.